5. App content
Privacy policy
Privacy policy URL It must be a public web page (not a PDF) that names your app and explains what data it collects.
Sign-in details Google reviewers must be able to use every part of your app.
Ads
Apps must be submitted without ads. We declare "No ads" on Google Play. We scan your .aab for ad SDKs (AdMob, Meta, Unity Ads, AppLovin…) and refuse it if we find any. You can add ads yourself after the transfer.
Content rating We use your answers to fill in the IARC rating questionnaire.
Email for the rating certificate
Rating category Choose… Game Social networking, forums, blogs and user-generated content sharing Reference, news or educational Entertainment Utility, productivity, communication or other
Describe everything you answered "Yes" to E.g. "Cartoon violence: characters are knocked over, no blood." or "In-app purchases: coin packs $0.99–$9.99."
Target audience Which age groups is your app made for?
We only accept apps for ages 16–17 and 18 and over. Apps aimed at anyone under 16 (including "all ages" and children's apps) are not accepted.
16–17 18 and over
Data safety
Data types collected or shared
Location Personal info (name, email, user IDs, address, phone…) Financial info Health and fitness Messages Photos and videos Audio files Files and docs Calendar Contacts App activity Web browsing App info and performance (crash logs, diagnostics) Device or other IDs
For each data type: why it is collected, whether it is optional, and who it is shared with E.g. "Email — account login, required, not shared. Crash logs — Firebase Crashlytics, analytics, not shared."
Sensitive permissions
We do not accept apps that need a permission declaration or a demo video. We check your .aab and refuse it if it uses any of these:
SMS or Call log Background location All files access (MANAGE_EXTERNAL_STORAGE)
Foreground service types (data sync, location, media, camera…) Accessibility services VPN service
Install other apps (REQUEST_INSTALL_PACKAGES) Query all packages Exact alarms (USE_EXACT_ALARM)
Full-screen intents Photo and video access (READ_MEDIA_IMAGES / VIDEO) Health Connect Device admin
Government apps
We do not accept government apps. Do not submit apps developed by or on behalf of a government.
Financial features Select all of the financial features your app provides.
Banking and loans
Personal loan direct lender Loan facilitator Payday loans Banking Line of credit Earned wage advances Microfinance banking
Payments and transfers
Mobile payments and digital wallets Money transfer and wire services
Purchase agreements
Rewards, points, frequent flier miles, and other incentives Buy now, pay later
Trading and funds
Cryptocurrency wallet Cryptocurrency exchange Tokenized digital asset (NFT) sales, trading, and awards Stock trading and portfolio management Crowdfunding and chit funds Prediction markets
Support services
Credit monitoring and reporting Financial advice Insurance
Other
Other financial features
Or
My app doesn't provide any financial features
Health Tell us about the health features in your app (select all that apply).
Health and fitness
Activity and fitness Nutrition and weight management Period tracking Sleep management Stress management, relaxation, mental acuity
Medical
Diseases and conditions management Clinical decision support Disease prevention and public health Emergency and first aid Healthcare services and management Medical device apps Mental and behavioral health Medical reference and education Medication and treatment management Physical therapy and rehabilitation Reproductive and sexual health
Human subjects research
Research studies, clinical trials, and patient communities
Other
Other health features
Or
My app does not have any health features
Anything else
Notes for us (optional)